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5 Things to Consider Before Starting Your Business

A business report and a resume

Every individual has the desire to start their own business, but only a few of them remain afloat to achieve it. If you’ve finally decided to pursue your dream and start a business, you need to consider a few factors to avoid any major problems.

Almost 50% of new businesses fail during the first five years of their operation due to wrong execution. As a working capital solutions firm in NYC, we have discussed some important things to consider before you start your business.

Target Customers and Market

Before you start a business, you need to familiarize yourself with your target audience and the industry. Many small businesses, despite having good products/services, fail to reach their potential customers and face issues.

Study your potential customers, their demographics, buying habits, etc. When researching the market, you should see what your competitors are offering and how your products will create value so people buy from you instead. You should also research what customers are saying about your competitors’ products and services, what they like or dislike, etc. Learning all this information will steer you in the right direction to attract and connect with your target market.


There are different options to form a business, including sole proprietorship, partnership, or corporation. Each has its own pros and cons and choosing the right option will help you avoid many problems in the future. You can also take advice from other business owners or mentors.

Working Capital

Working capital is the amount you need to start and operate your business. To identify the working capital your business needs, you should evaluate the areas that require spending. This includes purchasing assets (equipment, inventory, vehicles, furniture, etc.), lease payments, hiring staff, office renovation, operating expenses, etc. Many businesses don’t have enough working capital to keep their business running so they opt for a working capital loan.

After calculating your working capital needs, you can decide whether you need a loan or have sufficient funds.

Operating Expenses

Every business has operating expenses like salary, office supplies, rent, repairs, utilities, etc. Identifying these expenses and adding them to your business plan will help you manage your day-to-day operations efficiently.

Additional Funding Options

It will take a while for your business to bring income and profit. During the initial months, you may need to consider additional funding options. You can borrow money from friends, family, banks, or a private money lender. Traditional banks take a long time in approving the loan and the chances are too slim due to their strict prerequisites. Working with a private money lender like Whitestone Fund can help you access quick funds whenever your business needs them.

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We offer merchant cash advances, business lines of credit loans in NYC, working capital solutions in NYC, and other financing solutions for small businesses in NYC. Contact us to discuss your needs.

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